Video Advertising Rocks! Don’t miss the chance with OTT/CTV growth.
OTT/CTV ads perform, and now is the best time to take advantage of them. Whether viewed on a CTV set at home, on a streaming device on the way, or on a desktop at work, video content remains an advertiser’s most effective tool to connect with audiences. 98% of video ads are completed by OTT/CTV viewers compared to completion rates on other devices. These viewers show higher levels of brand awareness. OTT/CTV-only households number around 14m and will continue to grow. With the help of programmatic OTT/CTV advertising, granular audience targeting advertisers can reach an only relevant audience. Localizeit offers cutting-edge targeting solutions: addressable, behavioral and demographic targeting. Addressable targeting is the most precise, granular, and scalable way to serve video ads to particular individual households via OTT/CTV devices. Behavioral targeting aims for users based on keywords, context, and other online behaviors. Demographic targeting gives a chance to select among over 1000 parameters for the best precision.
Localizeit team are the experts of programmatic and looking forward to launch the campaign that will make a leap for your business.