Question 1

what is Geofence on Tracker?

Accepted Answer

The GPS tracking geofencing feature allows business managers and dispatchers to create location-based areas known as “fences” that can identify when an asset is inside or outside certain geographic boundaries. Our vehicle tracking systems then keep a record of this information for later review.

Question 2

What is Geofence Technology?

Accepted Answer

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.

Question 3

Why Geofencing is Used?

Accepted Answer

Geofencing is also used by businesses to gather customer data to understand their buying capacity, buying motivation and buying habits better. Gathering large amount of customer data over a period of time you can be make better decisions to target customers in that location.

Question 4

How to Geofence in Google Maps?

Accepted Answer

To create area geofencing we must find area boundaries and draw on google maps as polygon. During the writing of this series, area boundaries feature not available in the Google Maps API. The solution is using OpenStreetMap API for getting area boundaries.

Question 5

What is Geofence Feature?

Accepted Answer

Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. ... Active geofences require an end user to opt-in to location services and a mobile app to be open.

Question 6

How to Geofence a Location?

Accepted Answer

To mark a location of interest, you specify its latitude and longitude. To adjust the proximity for the location, you add a radius. The latitude, longitude, and radius define a geofence, creating a circular area, or fence, around the location of interest.

Question 7

Geofencing & Geo Targeting?

Accepted Answer

Geofencing refers to drawing a virtual barrier around a location using users' IP addresses. ... The key difference with geotargeting is that it hones in on a specific consumer criteria, such as demographics, behaviors, interests, and a person's location. Geotargeting can also exclude specific locations.

Question 8

How Geofence Works Android?

Accepted Answer

A geofence is defined by a latitude, a longitude and a radius. It's a circular area at a specific location that an app can use to trigger particular behaviors when a device enters, exits or stays for a certain amount of time within geofence boundaries.

Question 9

How Geofencing Marketing Works?

Accepted Answer

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.

Question 10

How to Geofence Marketing?

Accepted Answer

Geofencing is very much what it sounds like: it’s an approach in which you create virtual boundaries (the “fencing”) in order to delineate a real-life physical area (the “geo”). The marketing element comes in when people break the virtual barrier and enter into the specified area. Once the boundary is crossed, the geofenced campaign is triggered and targeted messaging is delivered.

	Geo-Targeting	Category Contextual Targeting	Keyword Contextual Targeting	Competitor Conquest (GeoFence)	Trade Event	Programmatic Retargeting
Behavioural Targeting
Intention Targeting
Geo-Conversion Zones
Use 1st Party Data
Detailed Reporting	Monthly	Monthly	Bi-Weekly	Bi-Weekly	Once	Monthly
Dedicated Account Manager
Campaign Optimization	Automatic	Automatic	Automatic	Automatic	Automatic	Automatic
Creatives	1 set	1 set	1 set	1 set	1 set	1 set
PRICE	$4.5 CPM	$5.75	$5.75	$13.25	$12.50	$8.50
MIN SPEND	$1000	$1000	$1000	$1500	$700	$500
Prepayment Discounts on 3 month term	5%	10%	15%	10%	NA	10%
Creatives	Static banner 250$ 2 revisions	Rich media 3 frame banner 350$ 2 revisions max	Dynamic Inventory Marketing Add $1.5 CPM	Up to 10 Locations $25 set up for additional locations	1 Location
Landing Page	400$

	Geo-Targeting	Category Contextual Targeting	Keyword Contextual Targeting	Competitor Conquest (GeoFence)	Trade Event	Programmatic Retargeting
Behavioural Targeting
Intention Targeting
Geo-Conversion Zones
Use 1st Party Data
Detailed Reporting	Monthly	Monthly	Bi-Weekly	Bi-Weekly	Once	Monthly
Dedicated Account Manager
Campaign Optimization	Automatic	Automatic	Automatic	Automatic	Automatic	Automatic
Creatives	1 set	1 set	1 set	1 set	1 set	1 set
PRICE	$4.5 CPM	$5.75	$5.75	$13.25	$12.50	$8.50
MIN SPEND	$1000	$1000	$1000	$1500	$700	$500
Prepayment Discounts on 3 month term	5%	10%	15%	10%	NA	10%
Creatives	Static banner 250$ 2 revisions	Rich media 3 frame banner 350$ 2 revisions max	Dynamic Inventory Marketing Add $1.5 CPM	Up to 10 Locations $25 set up for additional locations	1 Location
Landing Page	400$

Programmatic custom Display Advertising

Don`t Leave Yet!